APPLY TO EXHIBIT
OVERVIEW
In February 2009, Toronto witnessed one of its most inspiring design events of the year - The Interior Design Show/IDS. Despite sensationalism of economic pundits and menacing metrics, 47,000 came to see, specify and buy what was new in the world of Canadian and International design.
IDS is Canada’s largest celebration of design in Canada and the catalyst for hundreds of millions of dollars worth of design product purchases throughout the country.
Based on 400 traditional, digital and social marketing media hits, the Interior Design Show, its participants and their products had over 565,000,000 impressions all over the world.
Each year 300 businesses exhibit to promote and show their products and services for design within a 175,000 square foot (16,260 square metre) space.
IDS was created 12 years ago to be more than just a show, but a design experience. This is achieved through the addition of provocative feature exhibits, stimulating keynote speakers and educational seminars and workshops. There is no other show in North America that delivers this type of experience.
IDS 10 THEME: IDEAS
Today, where value, quality and purpose have become overwhelmingly important, many ask what is the purpose of design, designers, or the many products created for our homes and our environment? Change is the new theme. Purpose is the new driver of economic success. Held in a new venue at a new time of year, this is the theme that IDS 10 will present- via feature exhibits that challenge our traditional ways of thinking about design; keynote speakers who compel us to look inward; and seminars that encourage collaboration and cooperation. But most importantly, it is your opportunity as an exhibitor to demonstrate the purpose and value of your product to clients.
METRICS AND STATISTICS
| Year established: 1999 (This is the 12th annual show.) Duration of IDS: 3.5 days Attendance: 47,000 |
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| Opening Night Party held on show floor: | 5,000 design aficionados |
| Professional Trade Day: | 10,000 design trade professionals |
| Weekend Days: | 32,000 affluent and focused consumers |
PARTICIPATION
Participation is open to businesses that represent, promote or sell a design product or service. All applicants are reviewed for compatibility, quality and appropriateness. Each new applicant is also required to present a proposed booth design which is similarly reviewed.
REASONS TO PARTICIPATE AND HOW IDS WILL HELP YOU MAKE MONEY:- Make face to face connections. Build a market plan that includes the most powerful marketing tool – face to face contact. We know that once you get them in your exhibit space, you’ve already made 50% of the sale.
- Meet design professionals – thousands of them. Studies show that during recessionary times, trade show attendance increases. Trade shows become even more important for professionals to network and source new products.
- Meet people who are in the market to buy. According to the IDS 09 survey, consumer attendees were there because they were specifically looking for a particular product for their homes.
- Have your product seen by hundreds of thousands of people. With over 400 media in attendance, your product can end up being seen by hundreds of thousands of people via media outlets.
- Claim your space within the industry. Show visitors do not notice who is not there, only who is. Do not leave things to speculation or rumour.
- Be part of the solution. Participate in event that celebrated and promotes the very industry from which you derive your livelihood, or where your company has its most vested interests.
- Build a base of loyal customers. 60% of consumer attendees will purchase something from an exhibitor within 6 months of the show
- Generate a database. Use the 12 months following the show to market, sample and sell to a new set of potential clients.
PARTICIPATION OPTIONS
There are several participation options:Main Exhibit Floor
Island Space: Space is raw and available at $29 CDN/sq ft. In-line Booths: 10 feet in depth and available at $29 CDN/sq ft. Build-out packages are required for all in-line booths (includes 8 foot high hardwall, carpet and vinyl lettering signage) at an additional cost.*
Luxehome Exhibit Area
Space in this area is reserved for the highest caliber of luxury or limited edition furnishings. Participants are invited and juried. Space includes hardwood flooring, hardwalls and vinyl lettering signage. Cost available upon request.
Studio North | Prototype | Limited Edition
The Studio North, Limited Edition and Prototype sections are promoted as one of the highlights of IDS, and receive additional marketing and promotion. New this year, it will be hosted in a gallery-like space on the show floor.
As a Studio North, Limited Edition, or Prototype participant, you are provided with the opportunity to have your work reviewed by a panel of international industry leaders and design experts. Past judges have included: designers Tom Dixon, Arne Quinze, Gord Peteran, and Patricia Urquiola, as well as Paul Makovsky of Metropolis, Giulio Cappellini of Cappellini, Anne Vos of MOOOI USA and Ben Watson of Moroso.
There is no other marketing opportunity in Canada that provides emerging designers and independent studios such a high-profile platform to network with potential clients, manufacturers, trade professionals, buyers and media. Download eligibility and applicaiton form here.
IDS/IDS WEST
IDS West, held in Vancouver from September 17 to 20, is the West Coast’s most important design show. Companies who exhibit in both IDS West 2009 and IDS 2010, will receive a blended participation rate of $25/sq ft for IDS; and $17/sq ft for IDS West. For more information on IDS West visit www.idswest.comFor further information on the application process, exhibit space and options, please contact:
Karen Kang, 416 960 4507, karen@interiordesignshow.com
Jacqueline McInnis, 416 960 4506, jacqueline@interiordesignshow.com
Brendan Harte, 416 960 4504, brendan@interiordesignshow.com
Download the 2010 Floorplan (PDF)
