One would be hard-pressed to flip through a design magazine or scroll through a design blog, without seeing any furniture by
Moroso. Whether
Doshi Levein's
charpoy daybeds (launched at the 2007 Milan Furniture Fair), the 3-dimensional floral Antibodi chair designed by
Patricia Urquiola (IDS 07 speaker) or design superstar
Ron Arad's ubiquitous cartoon-like Spring Collection of chairs, Moroso has become a fave of design aficionados and an unrivalled leader in the field of contemporary design...founded in
1952 in Udine, Italy as a resource for fine upholstery, Moroso is currently under the direction of the founder's daughter, Patrizia Moroso. Last Spring, Moroso took design to the street with the opening of its New York Soho gallery/store adjacent to the Moss Gallery. Serving both consumer and contract accounts through this space, it further cements Moroso's position as a design furniture manufacturer at the international forefront of what's happening...this can also be explained by the company's choice in partnering with only the most innovative designers, a list that reads like a designers' hall of fame...for example, at IDS 08, the Moroso stand will be designed in collaboration with
Arne Quinze (IDS 08 Trade Talks Speaker), and will show new pieces designed by Quinze as well as by
Ross Lovegrove, Ron Arad and Patricia Urquiola. (The IDS 08 Media/VIP lounge will also be outfitted with furniture designed by Urquiola for Moroso and presented by
Italinteriors Contract...and once you’re down at IDS 08, check out French designer
Jean Marie Massaud's Ad Hoc chair for
Viccarbe being shown by Toronto's
Tusch Seating...made by hand, each "webbed metal"
ad hoc chair is unique…also new at IDS 08 is the Traccia Table ("table with bird's feet"), designed by surrealist
Meret Oppenheim and represented by Italian
modernist furniture manufacturer,
Simon. The tabletop is imprinted with ostrich footprints and sits atop a pair of ostrich legs...originally produced in bronze and 24-karat gold, a white gold version was introduced at the 2007 Milan Furniture Fair and will be shown at IDS 08 by Toronto's
Palazzetti...in the interim, don't forget to pre-register at
interiordesignshow.com for IDS 08, February 21st to 24th...and from all here, best wishes for health and happiness for the New Year!