Studio North & Prototype
Studio North and Prototype sections were promoted as one of the highlights of IDS16. Hosted in a gallery-like space on the show floor, these exhibits represent independent design at its best.
Studio North and Prototype participants are provided with the opportunity to have their work reviewed by a panel of international industry leaders and design experts. Past judges have included designers Tom Dixon, Eero Koivisto, Nipa Doshi, Arne Quinze, Gord Peteran, and Patricia Urquiola, as well as Paul Makovsky of Metropolis, Jesse Ashlock of ID, Kelsey Keith of Dwell Magazine, Giulio Cappellini of Cappellini, Anne Vos of MOOOI USA and Ben Watson of Moroso.
There is no other marketing opportunity in Canada that provides emerging designers and independent studios with such a high-profile platform to network with potential clients, manufacturers, trade professionals, buyers and media.
Protoype features works not currently in production by independent designers, who address the theme of innovative consumer products intended for mass production.
Studio North & Prototype Feedback
” I think areas like Studio North are very important for young designers, upcoming designers to show their products … I had to go through the same process when I was a young designer. And it was the starting point of my success, to get in contact with companies.” – Sebastien Herkner (IDS15 Trade speaker and Studio North judge)
“The first major furniture show I ever participated in was IDS in 2009. This was the first show I found that allowed designers to showcase one piece and put it out in front of architects, interior designers, buyers, and most importantly the people that will buy it. I think the most valuable thing that comes out of the prototype is the lasting friendships I have made with other designers. It is a small community but it is great to be able to collaborate and bounce ideas off of one another.” – Mike Garman (Garman Furniture, winner of IDS15 best prototype)
“Many young designers get their start at IDS, by exhibiting prototypes and limitededitions at Studio North, an intriguing and inspiring annual exhibition that offers designers the chance to see and be seen. For IDS attendees, Studio North offers a great overview of what’s current in Canadian design.” – Catherine Osborne (Editor, AZURE Magazine)
“We’re from Montreal, and while Quebec is a really big market, we wanted to branch out to the rest of Canada, and Toronto and IDS specifically is the perfect timing and the perfect place where everybody gathers in the same spot.” – Tat Chao Design