Apply to Exhibit

Download the IDS 12 application form here.

Download the IDS 12 Studio North & Prototype application here.

Download the IDS 12 Floorplan here.

Download the IDS 12 Prospectus here. 

IDS 12

The Interior Design Show/IDS 12 is Canada’s largest contemporary design event. Since our inception in 1998, close to 600,000 design professionals, consumers and media have attended. The newest and most innovative in international and Canadian products are annually presented by 300 exhibitors. Inspirational exhibits feature both emerging and established designers; and highlight international interior design, architecture and industrial design trends. The most influential architects and designers from around the world share their design philosophies and experiences within the international keynote speakers program.  

IDS is more than just a show. It is the total design experience.

History

IDS was created in Toronto in 1998 by Steven Levy and Shauna Levy. With a combined 25 years of trade and consumer show and design industry experience, the Levys recognized an opportunity in the market for a sophisticated, urban and contemporary design event where both design trade professionals and the public could access and specify the very best in design for the home. The first Interior Design Show was held in January 1999 with tremendous fanfare and was widely received by the media, design trade and consumers alike. Attended by 25,000 visitors, it was an unprecedented event in North America that was launched by Wallpaper* magazine founder, Tyler Brulé and featured speakers like The Netherlands’ Droog's Gijs Bakker and American furniture designer and manufacturer, Holly Hunt. Canada’s leading interior design firms, Cecconi Simone, Del Terrelonge, Gluckstein Design Planning, and Powell & Bonnell each created a 600-square-foot living space reflecting the most current in residential design trends and 275 exhibitors showed the best in design.

In 2001, The Interior Design Show was purchased by Chicago-based Merchandise Mart Properties Inc. (MMPI), one of the world’s leading trade and consumer show producers, including Neocon Chicago, The Armory Show (NY), Volta (NY) and Volta Basel, and Art Chicago. Within its stable of other Canadian properties are IDS WEST (in Vancouver, BC),  One of a Kind Shows,  IIDEX Neocon Canada Toronto International Art Fair (TIAF), The Artist Project and Construct Canada.

PARTICIPATION OPTIONS

There are several participation options:

Main Exhibit Floor
Island Space: Raw space is available at $32 CDN/sq ft. Build-out packages are required for all in-line booths (includes 8 foot high hardwall, carpet and vinyl lettering signage) at an additional cost.*

Studio North | Prototype | Limited Edition
The Studio North, Limited Edition and Prototype sections are promoted as one of the highlights of IDS, and receive additional marketing and promotion. It is hosted in a gallery-like space on the show floor.  
Download the IDS 12 Studio North & Prototype application here.

As a Studio North, Limited Edition, or Prototype participant, you are provided with the opportunity to have your work reviewed by a panel of international industry leaders and design experts. Past judges have included: designers Tom Dixon, Nipa Doshi, Arne Quinze, Gord Peteran, and Patricia Urquiola, as well as Paul Makovsky of Metropolis, Jesse Ashlock of ID, Giulio Cappellini of Cappellini, Anne Vos of MOOOI USA and Ben Watson of Moroso.

There is no other marketing opportunity in Canada that provides emerging designers and independent studios such a high-profile platform to network with potential clients, manufacturers, trade professionals, buyers and media.  
 

METRICS AND STATISTICS

PARTICIPATION

Participation is open to businesses that represent, promote or sell a design product or service. All applicants are reviewed for compatibility, quality and appropriateness. Each new applicant is also required to present a proposed booth design which is similarly reviewed.

REASONS TO PARTICIPATE AND HOW IDS WILL HELP YOU GENERATE MORE BUSINESS:

• Make face to face connections. Build a market plan that includes the most powerful marketing tool – face to face contact. We know that once you get them in your exhibit space, you’ve already made 50% of the sale.
• Meet design professionals – thousands of them. Studies show that during recessionary times, trade show attendance increases. Trade shows become even more important for professionals to network and source new products.
• Meet people who are in the market to buy. According to the IDS 11 survey, consumer attendees were there because they were specifically looking for a particular product for their homes.
• Have your product seen by hundreds of thousands of people. With over 450 media in attendance, your product can end up being seen by hundreds of thousands of people via media outlets.
• Claim your space within the industry. Show visitors do not notice who is not there, only who is. Do not leave things to speculation or rumour.
• Be part of the solution. Participate in an event that celebrates and promotes the very industry from which you derive your livelihood, or where your company has its most vested interests.
• Build a base of loyal customers. 60% of consumer attendees will purchase something from an exhibitor within 6 months of the show.
• Generate a database. Use the 12 months following the show to market, sample and sell to a new set of potential clients.

MEDIA

IDS 11 marked the 5th consecutive year that IDS worked with FAULHABER PR. Resulting in 484,354,109 media impressions, with 659 media hits in 5 languages, the Interior Design Show's exhibitors and their products appeared in a diverse range of media. This included international design trade media like Azure Magazine, Designboom and MocoLoco; consumer design media like Canadian House & Home and Style at Home; lifestyle media including EnRoute, Toronto Life, CBC, Breakfast Television and daily newspapers like La Presse (Montreal), The Globe and Mail (Toronto), The Hamilton Spectator, The Houston Chronicle, The Toronto Star and many more. 

IDS/IDS WEST

IDSwest, the West Coast’s most important design show and held in Vancouver, takes over the New Convention Center, September 27 to 30, 2011. Art + Design + Architecture. For more information on IDSwest visit www.idswest.com

For further information on the application process, exhibit space and options, please contact:

Jennifer Kreyssig, 416 960 4507 jennifer@interiordesignshow.com

Karen T. Kang, 416 960 4509 karen@interiordesignshow.com 
 

SPONSORSHIP

If your company is interested in an expanded presence or more unique positioning, sponsorship and partnership opportunities are available upon request. Please contact Shauna Levy at shauna@mmpicanada.com or 416 960 4505.