Professional Trade Day
IDS is Canada’s top meeting place and offers an unparalleled ability to connect to ideas, to be inspired by new work, and to plug into current design trends. IDS14 brought the design world’s best and brightest, including International Guest of Honour and creative director of Moroso, Patrizia Moroso, design star Dror Benshetrit of Studio Dror, Dennis Askins, creative director of Diesel Home, and Dr. Markus Miele and Dr. Reinhard Zinkann of Miele. All talks were CEU accredited.
Dr. Markus Miele & Dr. Reinhard Zinkann
In conversation with Jeanne Beker, television personality
Dr. Markus Miele and Dr. Reinhard Zinkann are managing directors and co-proprietors of the Miele Group. The pair is the fourth generation to run the company, which was founded by their great-grandfathers Carl Miele and Reinhard Zinkann Sr.
Markus studied industrial engineering at the University of Karlsruhe before receiving his doctorate from the University of St. Gallen. He worked for Hella, a vehicle parts manufacturer, before joining Miele in 1999. Reinhard studied economics, business management, history and the history of music and philosophy in Freiburg, Boston and Cologne before receiving his doctorate from the Technical University of Berlin. Both Markus and Reinhard are active members of their communities, serving on various supervisory boards and committees.
Miele is a German manufacturer of premium domestic appliances and machines for commercial applications. The family-owned and -run company is synonymous with unsurpassed product quality, thanks to its focus on continuous innovation and the development of quality and technology.
Patrizia Moroso – International Guest of Honour
Patrizia Moroso appeared as this year’s International Guest of Honour. One of the world’s most respected design minds, Patrizia is creative director of Moroso. At IDS14, the Italian design house created an installation showcasing their powerhouse talents, while sharing insights into Moroso’s processes and inspirations.
Since 1952, Moroso has created furniture and accessories with some of the world’s most well-known designers. Established by Patrizia’s parents following WWII, Moroso grew to become a high-end brand in the 1970s and an avant-garde, art- and architecture-driven powerhouse in the 1980s and 1990s. After joining Moroso’s management team in the mid-1980s, Patrizia transformed the company into a leading international design brand. Her passion for art and experimentation shifted the company’s focus to research and design, and led to collaborations with some of the design world’s biggest names.
Known for its forward-thinking design, Moroso’s design-oriented approach and focus on creativity and collaboration have allowed the company to succeed. The firm has worked with design superstars Ron Arad, Patricia Urquiola, Tom Dixon and Tokujin Yoshioka, to name a few. Moroso is constantly pushing the envelope with its collaborations, encouraging its designers to explore their ideas without boundaries. The company has earned a reputation as an essential brand for the uber design-conscious, and its products can be found in the homes of Tina Turner, Marina Ambramovich and His Highness King Hamad Al Khalifa of Bahrain, among others.
Dennis Askins is the creative director of the Successful Living from Diesel home collection, as well as the creative director of interior design at Diesel. He works to conceive and design the furniture, lighting, home textiles and kitchen collections for the brand, and oversees the design of Diesel retail stores worldwide.
Trained as an architect, Dennis has worked in the fields of fashion and design. He previously held the position of architecture director at Karim Rashid in New York City. Dennis joined Diesel in 1995, and has been with the company as it developed its full lifestyle approach. Created in 2008, Successful Living from Diesel is an extension of the Diesel brand’s lifestyle and personality to the home environment. The brand has collaborated with some of the design world’s most influential companies, including Scavolini, Moroso and Foscarini.
Dror Benshetrit is a New York-based designer and founder of Studio Dror, a multidisciplinary design practice specializing in innovative design projects. Founded in 2002, the studio’s portfolio spans architecture, interior design, product design and creative direction.
Born in Tel Aviv, Israel, Dror studied at the Eindhoven Design Academy in the Netherlands. He observes the world from an inquisitive eye and seeks unique responses to the needs of our modern lifestyle. Dror has long been interested in the manifold meanings and uses of any single object. He conducts thorough research focusing on materials, technology and geometry in collaboration with a team of experts boasting a global knowledge base. Dror has worked with a range of international clients, including Alessi, Bentley, Boffi, Bombay Sapphire, Cappellini, Kiehl’s, Levi’s, Lualdi, Material ConneXion, Maya Romanoff, Marithé + François Girbaud, Puma, Rosenthal, Skins Footwear, Yigal Azrouël, Shvo, Swarovski, Tumi and Target.
Dror has lectured around the world and has received numerous design awards, including the GE Plastics Competition “Merging Boundaries” (2001), iF Product Design Award (2006), the Good Design Award (2008, 2010) and the Red Dot Award for Product Design (2013). His work is included in the permanent collections of museums across North America, Europe and the Middle East.