Trade Seminars

Presented by

IDS offered an edited number of seminars for design professionals on Trade Day, January 27, 2012.

Admission was priced at $50 + HST for the first seminar, and $45 + HST for each additional purchase. If a seminar was purchased, the admission fee for the badge was waived.

Each seminar is worth 0.1 CEU

Material Trends: Revolutionize Your Material Approach
9am-10am

Ana Linares
Specialist at Material ConneXion (New York)

Award winning designer, Ana Linares is a Materials Specialist at Material ConneXion (New York). Her passion for design has lent itself to the creation of successful products like the Duo Shelf and the Conversation Chair sold on Fab.com. Ana’s style and design philosophy has been granted numerous awards including the Umbra Award for the Magazine Rack created for the Umbra/Pratt Design Competition in 2007 and the MDF Modern+Design+Function award from Design Within Reach in 2010. At Material ConneXion Ana works closely with the consulting team to support industry leading companies find material solutions for their projects. Her experience and taste are fundamental for the assessment of new trends and the exploration of new materials. In 2011 Ana’s chair Conversation was featured in “1000 Designs for The Garden” by Laurence King Publishing, London. Her knowledge in the field and her practical approach to developing her design ideas made her an excellent guest speaker with Jonathan Adler at Apartment Therapy Design Series at Knoll’s Showroom in 2010.

Discussion: The materials and products we select for interior design projects say so much more than simply color and form. Material choices in all aspects of a project design, strategy and development affect the perception of that environment, and due to our customer's increased knowledge and interest in the surfaces they see and touch, we need to ensure that the story behind the material is as compelling as the material itself. Whatever storytelling the interior design specs are aiming to achieve, this also needs to be communicated through the environment, and thus through the materials themselves. Add to this the ever present need to lower our environmental footprint with sustainable choices, and the simple idea of specking materials becomes something more involved, more important. This presentation brings to life some of the more recent innovative materials accepted into the Material ConneXion library ideal for retail environments, and also provides the context, background and sustainability aspects of these products, highlighting the enhanced communication of a brand experience that can be achieved through creative sourcing for these types of materials.

Banking on Design
11am-12pm

Robert Ruscio
President, Ruscio Studio Inc.

With a background in interior design and over 25 years in the retail design industry, Robert is recognized for his passion and talent in the conceptualization of retail spaces. After working on numerous Canadian and American retail design concepts, Robert created Ruscio Studio in 2002. His company quickly garnered the reputation of an award winning studio and has collected an impressive array of local and international awards from respected organizations such as, ICSC, ARE, SADI and VMSD. Robert is a frequent speaker and panel judge at various local and international forums and design competitions. Robert has also added to his list of clientele prominent companies such as Starbucks, International Currency Exchange, Mark’s, Loto-Quebec, and Oxford Properties.

Discussion: Your space has a voice, a personality, a soul, a perceived value. Robert Ruscio will discuss the importance of retail design, the role it plays, how it needs to acknowledge shifts in technology and the attitudes of today’s society, and how professional store design contributes to the success of the retail industry.

A case study presented will also discuss global trends in retail design and international banking, as well as the inspiration and design process followed to develop a new concept for a well-known international banking institution.

Defining a Room
11am-12pm

Anya Shor & Manny Neubacher
Directors/Owners of Neubacher Shor Contemporary Gallery

Manny Neubacher continues to enjoy marked success showcasing the next wave of exciting, young Canadian talent and propelling artists to heightened levels of recognition. Having gained much acclaim as former director/owner of Gallery Neubacher, and as a media personality, he is creating waves with his latest project Neubacher Shor Contemporary. Given his keen ability to predict the trajectory of young artists in their developmental stages and facilitate their endeavors, he has become a respected voice and artist advocate of Canadian culture.

With a 10 year career as a fashion stylist and an education in art history, Anya Shor lends a discerning eye to Neubacher Shor Contemporary. Her ability to assess a collector’s space and style enables her not only to place art work in the right context, but also to introduce the collector to artists that suit their tastes. “The art you surround yourself with must be an extension of your personal style. Like great style, it should not feel predictable. Within each context, there is room to play for contrast and an element of surprise.” Anya has lent her stylistic insight to various print and television items including Etalk, the Globe and Mail, the National Post, and Fashion Magazine. Her other client lists include such perennial style-makers as BMW and Nike, along with numerous celebrities and music personalities.

Discussion: The talk will take you through the process of how to enrich a project with the proper artwork. With a focus on art trends for 2012, ten artists to watch, buying art on any budget, Anya & Manny will show how artwork can define a room and 'finish' an idea by taking you through a multitude of projects where art was paramount in the overall look. Learn how to hang a room, how pieces speak to each other and other existing elements in a space. See how unpredictable choices can impact a room to great effect. As well, insider tips on stretching an art budget and how to commission custom pieces, this seminar covers everything you need to know about art and how to use it to your advantage.

Design – Television Style
1pm - 2pm

Liz Wharnsby
Designer/Stylist

Liz Wharnsby has always known she would be a designer (just ask her mother) as a child changing the layout of her bedroom was a weekly occurrence. After high school, Liz ventured off to Europe for 2 years, where she gained an appreciation and love of interior design and architecture. Coming back to Canada, she completed her interior design studies and graduated with honors from the International Academy of Design. Liz is an experienced and well-versed designer and stylist with a strong and energetic presence in the Toronto design community where she divides her time between taking on residential and commercial design projects as well as creating spaces for television shows such as CBC's Steven & Chris, HGTV's Home to Keep, Home to Flip, For Rent, The Style Department and Kitchen Equipped. .

Discussion: Liz will provide an inside look at the process of creating spaces for television design shows. She will begin with a brief overview of her path into the design world along with her design philosophy. Liz will then discuss the similarities and differences of producing décor designs for a weekly national television show to real-life design projects, the rewards and challenges (budget, time restraints, camera views), sourcing and trade relationships, pulling it all together for camera (including slides of various completed rooms from HGTV’s ‘Home to Keep’), and how all of this has helped her to be a better designer.

How Designers Leave Money on the Table
3pm-4pm

Kimberley Seldon - Design Editor, Chatelaine Magazine & Creative Director, Kimberley Seldon Group

Joanna Goodman - Owner, Au Lit Fine Linens  

Kimberley Seldon is a vibrant presence in the world of design, enjoying an international reputation as a designer, journalist, keynote speaker and broadcast personality. Kimberley has enjoyed more than 15 years’ experience in television; hosting three of her own series including the HGTV series “Design for Living with Kimberley Seldon”. Kimberley presides as guest design expert on CityTV’s CityLine and appears regularly on the Home Shopping Network (HSN) in the United States. Recently, Kimberley has taken on the role of Design Editor of Canada’s Chatelaine Magazine and is Editor in Chief of Dabble Magazine (www.dabblemag.com ); an online magazine that encompasses design, travel and food, three of Kimberley’s greatest passions.

Joanna Goodman is the owner of Au Lit Fine Linens, the family linen business her mother started in Montreal thirty years ago. Joanna oversees all aspects of the creative division - including buying, designing, merchandising and marketing. After fifteen years educating consumers and helping them to create their ultimate beds, Joanna is passionate about changing the way people sleep. She believes that authentic quality linens are an investment in quality of life. In her spare time, Joanna is a published author of three novels, and a mother of two small children.

Discussion: Kimberley and Joanna will reveal how to successfully work with suppliers and retailers to increase profits and enhance the client experience. The seminar will focus on adding more value in the bedroom while providing clients with an incredible sleeping experience. Educating clients in areas like 'Thread-count' and 'Down', will enable them to make better use of their client's dollars in the bedroom. The end goal is to have clients thanking their designers every time they slip into their beds; and not just because of the look of their bedroom, but for the quality of their sleep.

Masterclass Design with William Yeoward
5pm - 6pm

Creative Director, William Yeoward , London, UK

William Yeoward is one of London’s leading creative influencers. A stylemaker, retailer and designer of truly beautiful products for the home ranging from fabric, crystal and lighting to wallpaper, accessories and furniture, Yeoward’s career as a designer/decorator began 25 years ago with the opening of his now famous shop on London’s Kings Road. Still open today, it has since been joined by a second store on Kings Road as well as a showroom on Madison Avenue in New York. In the early nineties William closed the curtains on his decorating career with a final project for Margaret Thatcher and from that point narrowed his focused on luxury product design, specifically crystal. Born of shared passion for beautiful things, Yeoward and crystal designer Timothy Jenkins, realized William Yeoward Crystal in 1996; within two years the collection grew to include fabrics and wallpapers. William Yeoward Crystal was granted British House and Garden Magazine’s “Best New Product” award (1996). The collection was also granted a Royal Warrant of appointment as supplier of crystal glass to His Royal Highness The Prince of Wales in 2008. William has published several books to date including his most recent “William Yeoward at Home” (2010), which follows “Perfect Tables” (2006), “William Yeoward on Entertaining” (2008) and “William Yeoward The Perfect host” (2009)

William Yeoward Masterclass Design: An exploration of the life and work of London based stylemaker, William Yeoward. William provides attendees with a visual voyage through his prolific body of design work, including, interior design, textile, crystal, carpet, & furniture.

Trade Day presented by