IDS14 TRADE SEMINARS
TAKING THE COMPLEXITY OUT OF COLOUR
PRESENTED BY PARA PAINTS
SPEAKER: MELISSA DAVIS
Designer Melissa Davis, of Catherine + Davis Design and HGTV’s Income Property, discussed the meanings behind different colour families and styles, with examples of how these colours are used successfully in design. She focused on how hue, chroma, value, saturation, tones, tints and shades affect the way we perceive colours, be it cultural, socio-economic, art, media, fashion or world influences.
HOW TO BECOME A KITCHEN AND BATH SPECIALIST
PRESENTED BY NKBA
SPEAKER: GLEN PELOSO
Glen Peloso moderated this interview-style presentation, that brought out the secrets to help demystify kitchen and bathroom design. Attendees learned how to become a certified expert in these rooms that have become the heart of the home. NKBA-certified kitchen and bath designers discussed how they became experts in their field, and how they work with interior designers on projects as a team.
PANEL: Anna Rentzos, Owner, Andros Kitchen & Bath Designs; Louis Kastis, Owner, Olympic Kitchens; Robin Siegerman, Chief Design and Renovation Officer, Sieguzi Interior Designs.
A DECADE LATER – EXPLORING FIVE POTENTIAL CAREER PATHS FOR INTERIOR DESIGN STUDENTS AND INTERNS
PRESENTED BY IDC
MODERATOR: SUSAN WIGGINS
Where do you see yourself in 10 years? From corporate and residential designers to sales representatives and interior design marketers, the career possibilities for an interior designer are endless. This seminar explored the stories of five registered interior designers a decade into their careers.
PANEL: Nadine Burdak, Marketing Manager, UNION 31; Cheryl Green, Principal, Design in Motion; Erika McCarthy, Senior Interior Designer, Comley van Brussel Design + Management; Anthony Orasi, Senior Designer, B+H; Timothy Au Yeung, A+D Representative, HUMANSCALE.
SATISFACTION BY DESIGN
SPEAKER: KIMBERLEY SELDON
Interior decorator and TV personality Kimberley Seldon shared her proven strategies for running a successful design business, to help you stand out from the competition and provide your clients with a unique experience. She will share her systematic approach, that allows you to do what you love to do while increasing profits, referrals and public profile.
TOWARD A SMART FUTURE: URBAN TOWNHOMES
SPEAKERS: BRADLEY NETKIN & PAUL JOHNSTON
Architect Bradley Netkin of Stamp Architecture and real estate agent Paul Johnston of Unique Urban Homes discussed their low-rise infill projects in Toronto’s central core. At a time of intensive high-rise construction across Toronto and other Canadian cities, neighbourhood preservation is a concern. Urban infill projects such as family-oriented townhomes provide an alternative residential model, and together the two create liveable, family-oriented projects that respond directly to market needs. Bradley and Paul spoke to why Toronto needs this type of project, and explain how key marketing and design strategies work to determine what the market desires.
GAINING CONTROL OVER YOUR BUSINESS FINANCIALS
PRESENTED BY NATIONAL BANK
SPEAKER: DEAN EINARSON
Dean Einarson, CPA, CA and co-founder of DesignDocs, an online project and financial management system for design firms, discussed important financial management practices that set successful firms apart. Dean covered basic financial management and procedural fundamentals critical to running a profitable design firm, and attendees learned how to more effectively manage their financial operations.